Sun Signs

Meet Jeff, a St. Pete Sign Painter Keeping a Timeless Craft Alive

We spent the day with Jeff, a traditional sign painter based in St. Pete, Florida. In this short film, we dive into what inspired him to pick up a brush, the roots of his love for lettering, and the hands-on process behind his beautifully crafted signs. As Jeff paints, he shares stories of learning the trade, the challenges of working by hand in a digital age, and why this craft still matters. It’s a look into the mind of an artist who’s preserving a piece of history—one brushstroke at a time.